Lately google made some changes to their rank algorithm, the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s safe to say that old way of link building is doomed.
What is old way of link building any way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the only updates on those websites are the new links, and most of them are useless, we call these sites link spamming sites. The latest google update will definitely downgrade most if not all of these sites, all the links on those websites will have the same fate.
Examples will be great for explanation. When I got into online marketing long time ago, I started promote the keyword, car tire chains, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, eventually the keyword could be found on first page, the party was over when google updated it’s algorithm. Here is another keyword, chain pullers, we promoted this keyword with articles and blog posts, almost no plain links, the rank for this keyword is making me real happy. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, your rank will improve over time, since search engines are another kind of readers. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, baby strollers , I build it as a hobby and kept adding good or mediocre content, and to my surprise, I have high ranks for some of competitive keywords. Now you can see, blog marketing with great content is the way to go. Say you’re building your own bogging network, something like tarp straps, then you will have a powerful weapon in your SEO arsenal.
At the end of day all you have to do is to create attractive content, share the content with people, promote your business with the content, as long as you don’t stop doing this, you will win over customers and search engines. The virtues, persistence and patience, are essential for your success, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep writing, publishing, sharing and creating, you will see the day of success. Ezine is one of the best article directories out there, a new article will be indexed and cached in less than an hour, and some popular blogs will get your post indexed in minutes, there venues are ideal for promoting your site, here I am going to show you an article in article directory or on a blog, chain come along, explains some interesting concepts, , quality content, nice presentation, indexed by google, this article serves it’s purpose well.
By the way, we have hot social media now, no one can afford to not using them. The Twitter tools is a wordpress plugin, you can install it, get a twitter account and API keys, configure your twitter tools prpperly, you should choose to post a tweet for every new post, it’s simple and elegant, if you don’t use this tool it’s just too bad.